VETERAN’S COMMUNITY PROJECT
HOMELESS LISTINGS
The Veteran’s Community Project is a non-profit organization that gets homeless vets off the street and back on their feet with an amazing success rate. They’re a pro-bono BarkleyOKRP client.
In 2023, CD Tim McCracken came to me with a wild guerrilla media idea: use AirBnb and VRBO listings to highlight the problem of veteran homelessness. We sold it through to Kander and the VCP team, who approved it with characteristic fearlessness. Amazing, Gold-CLIO winning case study video, narrated by Kander, below:
+600% INCREASED DONATIONS / $0 BUDGET
GOLD CLIO / SHORTY WINNER
CD: Tim McCracken
Writer: Abby Aadams
Art Director: Alyssa Sheldon
Producer/Editor: Josh Dubois