85¢ blizzard deal
dairy queen
In 2023, we used DQ’s official sponsorship of MLB to help us make waves for our 85¢ app-only Blizzard deal. We were able to get the Minnesota Twins’ Byron Buxton and the Atlanta Braves’ Ozzie Albies from Spring Training to LA for a one-day shoot. We kept the concept simple and Byron stole the show.
The results blew expectations away with 3.3 million new installs in April, putting the DQ app in the Top 10 for the first time ever.
+3.3MM APP DOWNLOADS
#2 QSR APP APRIL ‘23
tv // OLV
Our “Press Conference” concept was rated Top 3 in all of QSR in ‘23 by iSpot, and DQ’s app downloads shot up 900% to the No. 2 slot in the QSR category:
SOCIAL
Our FUEL team created paid TikTok and Meta ads with native concepts. Paid social ads linked directly to the mobile app store to make the DQ app download a seamless, click-through experience.
CDs: Joe DeSalvo / Chris Cima
FUEL CD: Stacia Weiss
Writer/ AD: Colleen Coggins / Ilana Savio
Producer: Jake Burnett