In the Spring of ‘23, DQ brought back the S’Mores Blizzard. It was also the 30th anniversary of the iconic movie, Sandlot, where the character, “Ham,” teaches his friend to eat a S’More with the famous line, “You’re killing me, Smalls.”

So Barkley partnered with PR firm MWW, and child star turned TikTok star, Patrick Renna, to write and create video content for the promotion, paying homage to the beloved coming-of-age movie, and warming the hearts of Millennial parents everywhere.