DQ DREAM WORLD
DAIRY QUEEN
When COVID made live-action productions impossible in 2020, Barkley evolved our DQ “Happy Tastes Good” campaign to an even more imaginative place.
We partnered with The Mill to create beautiful new worlds, each one distinct and based on a particular product, target and message. Our visually stunning campaign played its part in DQ’s record sales from 2020 thru 2021. People found escape in these dreamy stories, felt connected to the brand, and made a trip to their local DQ.
+18% SALES IN 2020 / 2021
tv | OLV
Initial concept art of our DQ theme park and a character study for “Bumper Cars”:
CD: Joe De Salvo
Art Directors: Ilana Savio / Dan Sheerin
Writers: Deidre Lichty / Colleen Coggins
Producer: Damon Vineyard