
legal needs are in your future
ARAG LEGAL INSURANCE
Americans spend $429 billion a year dealing with legal issues. But most people don’t even know legal insurance exists. So Barkley and ARAG made a prediction: “Legal Needs Are In Your Future.”
We cast Kathy Najimy, of Sister Act and Wedding Planner fame, as a hilariously blunt fortune teller. Adweek made our campaign “Ad of the Day” and Ad Age specifically called it out as one of three reasons Barkley made their Top 10-list of Best Ad Agencies in the nation.
15MM IMPRESSIONS
81% TARGET REACH
tv | OLV
SOCIAL / OLV
“Chills” :06
“Hey, Pay Attention!” :06
“Speeding Tickets” :06
ARAG leadership and team members instantly embraced our new campaign, taking part in their brand’s new story.
CD: Chris Cima
Writer: Mary Buzbee
AD: Lauren Meadows