legal needs are in your future

ARAG LEGAL INSURANCE

Americans spend $429 billion a year dealing with legal issues. But most people don’t even know legal insurance exists. So Barkley and ARAG made a prediction: “Legal Needs Are In Your Future.”

We cast Kathy Najimy, of Sister Act and Wedding Planner fame, as a hilariously blunt fortune teller. Adweek made our campaign “Ad of the Day” and Ad Age specifically called it out as one of three reasons Barkley made their Top 10-list of Best Ad Agencies in the nation.  

15MM IMPRESSIONS 
81% TARGET REACH 


tv | OLV


SOCIAL / OLV

“Chills” :06

“Hey, Pay Attention!” :06

“Speeding Tickets” :06


ARAG leadership and team members instantly embraced our new campaign, taking part in their brand’s new story.

CD: Chris Cima

Writer: Mary Buzbee 

AD: Lauren Meadows

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